Tan Sri Dato Haji Muhyiddin bin Haji Mohd Yassin, Minister of Domestic Trade and Consumer Affairs officiated the launch and delivered a keynote address to some of Malaysia’s top intellectual property community members at an Intellectual Property Rights (IPR) Conference themed “Trademark Development and Branding Strategies” on 15 August 2003. It was organized by the Intellectual Property Alumni Association of Malaysia (IPAAM) a non-profit association dedicated to the dissemination of intellectual property awareness to the Malaysian public, trade and industry, together with the Perbadanan Harta Intelek Malaysia (PHIM), Japan Patent Office (JPO) and Japan Institute of Invention and Innovation (JIII). Among the highlights of the Conference include local and regional perspectives on the trends, development, issues and challenges faced by Intellectual Property owners throughout the region including country outlooks and perspectives from leaders in the field of Intellectual Property from Indonesia, Japan, Malaysia, Philippines, and Thailand. The Conference also featured IPAA Malaysia President Chuah Jern Ern speaking on the importance of ‘Brand Management and How It Can Boost Business Performance and the Bottom Line’, which covered topics such as creation of a brand, steps for developing a successful trademark and how trademarks can be used to boost the income of a business.
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