Nike Sportswear Introduces The 2009 Spring/Summer Collection

In Fall, Nike launched Nike Sportswear and this Spring Summer 09, Nike continues its mission of sports and innovation with its product line that blends the best of Nike’s near four-decade long sports heritage with the latest design and technical innovations.

Built and assorted around eight icons, this season the Nike Sportswear Design Team drew inspiration and creative direction from the 20th anniversary of Nike ACG – Nike’s outdoor line.

The Creative Direction for Spring Summer: ACG
For over 20 years Nike ACG has been at the forefront of the outdoor industry, offering the highest levels of technical innovation in footwear, apparel, and equipment. ACG means All Conditions Gear, and all conditions means all conditions. Delivering the highest level of performance for every environment, in every situation, in activity and in life, from the mountains to the metropolis. ACG celebrates a rare breed of athlete, one who looks within for competition and one whose passion for the environment rivals their passion for play. The ACG product line is a testament to the “we can do better” rally cry that started it all in ’89.

Taking inspiration from its sports history, Nike Sportswear looked at its outdoor product line as an inspiration source for Spring Summer ‘09. “Everything we do is grounded in sports”, Richard Clarke, Creative Director of Nike Sportswear says. “For the launch of Nike Sportswear we looked at the Beijing games and derived inspiration from that. This Season, we took ACG and its 20th anniversary as a driving force for the creative direction’. 
 
Drawing further inspiration from the colors and materials of outdoor obsession The Sportswear Design Team connected to the roots of ACG, using a palette of bright colors, elemental graphics and new materials.

The Nike Cortez and the Eugene Track Jacket Lead the Icons for Spring Summer 09
Staying true to the Nike Sportswear legacy calls for a continual remixing of the eight icons that the Sportswear lineage is built upon in celebration of the pinnacle in performance design for both footwear and apparel. The Air Force 1, the Windrunner, AW 77 Hoody, the Nike Dunk, Air Max 90, Eugene Track Jacket, the Cortez and Nike Sportswear Tee continue as icons of infinite inspiration that guide the Sportswear line and its assortments. 

Of the Iconic 8, the Cortez and the Eugene Track Jacket arose as the two symbolic icons that embody what the 2009 Spring/Summer collection is all about.