Be Transformed!
Inspiring women of Malaysia through the Launch of Nike Training Club and Nike Women Sister Series

Nike Women Malaysia is on a mission to inspire young women across Malaysia to train like an athlete through the launch of the Nike Training Club. Zeroing in on functional training, the club encourages women to train their whole body in a dynamic, multidirectional way that embraces the movement diversity demonstrated by sporting athletes. 

Held at Fitness First, The Curve, the launch event, emceed by local celebrity Juliana Sophie Evans, gave media a glimpse of the Nike Training Club’s unique, sport-inspired training program. Coached by Ms. Marie Purvis, a Nike trainer who flew in from the US to work with Fitness First trainers within the South East Asian region, the drills showcased the essence of functional training through an energetic session that fosters teamwork, camaraderie and healthy competition among participants.

“The Nike Training Club emphasizes on a group workout format that aims to train the whole body in a multi-dimensional and multidirectional way. We are extremely excited about the club and believe that it will be a truly beneficial experience for its participants”, said Mr. Raymond Liew, Country Marketing Manager of Nike Malaysia.

Designed to amplify results of a workout session, the Nike Training Club incorporates the skills, drills and principles used by world-class athletes to develop better muscular balance and joint stability. The club’s workouts concentrate on five fundamental components of sports and fitness – cardio, core, strength, balance and flexibility. Every workout highlights one of these five components, but also contains elements of the other four.

Featured throughout the Be Transformed campaign is the Nike Women Sister Series, a truly innovative and bold collection of footwear and apparel that does not compromise on performance, yet still delivers a youthful style. The Nike Sister Series’ footwear range incorporates some of Nike’s most innovative technologies – DiamondFLX and Flywire. Combining lightweight comfort with multidirectional support, the Sisters help athletes train more efficiently to reach their maximum potential.