NIVEA Donates RM10,000 to Rumah Kasih Harmoni

NIVEA, one of the most popular skincare brands in Malaysia, and No. 1 skincare brand in the world, donated RM10,000 cash to Rumah Kasih Harmoni, a shelter for children, in line with the global brand’s commitment to redefining Beauty as a holistic, all-encompassing appeal.

This Beauty is Care campaign is part of NIVEA’s brand relaunch inspired by the holistic aspects of a person that Beauty Is “how I look, how I feel, how I am”. NIVEA’s definition of beauty goes beyond what is skin deep to the more all-encompassing aspects of the individual. In this way, NIVEA hopes to reach all kinds of people in the community and to see the true Beauty in ever person.

As sponsor of 8TV’s Ultimate Prom Night, the NIVEA team had earlier visited the home in conjunction with the filming of one of the episodes, and were drawn to the needs of the 19 boys and 12 girls aged between 8 and 10 who were sheltered in this home. Visiting the home again, the NIVEA team talked and mingled with the children and at the end of their visit, presented the owner of the home, Mr Jamaluddin Wahab, a cheque of RM10,000. As they mingled and played with the children, the NIVEA team also gave away lots of NIVEA goodies including children’s suncare products, moisturizing lotions and facewash.

“We found them cheerful, beautiful children who just needed to know that someone from the outside world loves them. We couldn’t help but be impressed by how positive they are despite their backgrounds. We’re confident that with good support, these children will grow to contribute positively to our country. Our gift is a token of our confidence in them,” said Ms Yau Li Har, Marketing Director of Beiersdorf Singapore Pte. Ltd, which owns the NIVEA brand.