
The Manufacture Jaeger-LeCoultre unveils its new line, Reverso
Squadra
Last
night marks the celebration of the 75th Anniversary of the Reverso in
Malaysia and the launch of the new line – Reverso Squadra. The
celebrations kicked off in India with a game of polo at the Maharajah
Sir Pratap Singh Cup in March 2006, and then to Paris in June at the
glorious setting of the Rodin Museum and last night at the
Jaeger-LeCoultre Boutique Foyer in the Starhill Gallery.
The Starhill Gallery foyer was transformed to a magical land of polo as
stunning images of Jaeger-LeCoultre on the polo grounds were made
specially for the event. The magnificent display of the
historical Reverso watches combined with the new revelation of Reverso
timepieces. Guests were entertained by the amazing renowned jazz
band, had their taste buds satisfied by the open sushi and roast beef
bar and not forgetting the bottomless flow of wine. And in line with
the polo theme, fabulous models in chic and exclusive Jaeger-LeCoultre
outfits and their polo gears wore a range of Reverso Collection
including the new Reverso Squadra line.
Jaeger-LeCoultre Managing Director, South East Asia & Australia,
Maxime Labey greeted over 300 friends of the media and invited guests
who discovered the resolutely modern personality of the new Reverso
Squadra men’s line.
The inspiration for the now legendary Reverso came at the request of
British polo players in India in 1931. When produced, it was clear that
the Reverso was a revolutionary new concept, the ultimate sports watch
capable of resisting extreme shocks. What’s more is that its pure Art
Deco lines and cosmopolitan refinement made the Reverso an instant hit
in London and Paris.
Once again, the Jaeger-LeCoultre, the reference in fine watchmaking,
demonstrated its creativity, modernity, sophistication and confidence
to reinvent itself and its icon, and invent the future.
The name Jaeger-LeCoultre has always been synonymous with the finest
Swiss watchmaking. Since 1833, this Swiss Powerhouse has been
creating timelessly innovative watches, perfectly expressing the talent
and imagination of a true manufacture.
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