The Manufacture Jaeger-LeCoultre unveils its new line, Reverso Squadra 

Last night marks the celebration of the 75th Anniversary of the Reverso in Malaysia and the launch of the new line – Reverso Squadra. The celebrations kicked off in India with a game of polo at the Maharajah Sir Pratap Singh Cup in March 2006, and then to Paris in June at the glorious setting of the Rodin Museum and last night at the Jaeger-LeCoultre Boutique Foyer in the Starhill Gallery.

The Starhill Gallery foyer was transformed to a magical land of polo as stunning images of Jaeger-LeCoultre on the polo grounds were made specially for the event.  The magnificent display of the historical Reverso watches combined with the new revelation of Reverso timepieces.  Guests were entertained by the amazing renowned jazz band, had their taste buds satisfied by the open sushi and roast beef bar and not forgetting the bottomless flow of wine. And in line with the polo theme, fabulous models in chic and exclusive Jaeger-LeCoultre outfits and their polo gears wore a range of Reverso Collection including the new Reverso Squadra line.  
 
Jaeger-LeCoultre Managing Director, South East Asia & Australia, Maxime Labey greeted over 300 friends of the media and invited guests who discovered the resolutely modern personality of the new Reverso Squadra men’s line.

The inspiration for the now legendary Reverso came at the request of British polo players in India in 1931. When produced, it was clear that the Reverso was a revolutionary new concept, the ultimate sports watch capable of resisting extreme shocks. What’s more is that its pure Art Deco lines and cosmopolitan refinement made the Reverso an instant hit in London and Paris.

Once again, the Jaeger-LeCoultre, the reference in fine watchmaking, demonstrated its creativity, modernity, sophistication and confidence to reinvent itself and its icon, and invent the future.

The name Jaeger-LeCoultre has always been synonymous with the finest Swiss watchmaking.  Since 1833, this Swiss Powerhouse has been creating timelessly innovative watches, perfectly expressing the talent and imagination of a true manufacture.