|
Earlier in the afternoon, M·A·C Cosmetics alongside its partners, Malaysian AIDS Foundation (MAF), KL Monorail System, Lot 10, 8TV and FlyFM worked hand-in-hand for the purpose of increasing awareness for HIV/AIDS in a truly memorable and unusual event dubbed the Charity Monorail Journey. The journey began with a charity ride, complimentary of KL Monorail, from the Medan Tuanku station to the Bukit Bintang stop. Participants, all bearing the symbolic Red Ribbon, then proceeded to the cheque presentation and a tête-à-tête with favourite celebrities, Ida Nerina, Nanu Baharudin, Asraf Sinclair, Rina and Yoon (8TV Host), John and Jane from Project Superstar 2006 and many more. Chery Wong, Marketing/PR Manager of M·A·C Cosmetics commented that, “We wanted to do something different this year besides our yearly M·A·C VIVA GLAM Lipstick campaign and coincidently, this year the campaign was scheduled a week ahead of World AIDS Day. Thus, we took this opportunity to generate more awareness by organizing this Charity Monorail Journey. We are glad that this event is a success. There are about 300 people who participated and the celebrities’ presence really helped to pull in the crowd. We sincerely hope that each and everyone gathered here today had a good time and will go home knowing that they have contributed to a good cause.” M·A·C Cosmetics have always been an avid supporter towards the fight against HIV/AIDS. In 1994, M·A·C Cosmetics established the M·A·C AIDS Fund as its charitable arm to support lives of many men, women and children living with HIV/AIDS globally. That very same year, the VIVA GLAM Lipstick was also introduced. As such, the company decided that every 100% sale of the VIVA GLAM Lipstick would go towards the M·A·C AIDS Fund. Now on its sixth edition, this campaign has raised more than $70 million worldwide for the M·A·C AIDS Fund. |
