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The furniture presentation not only showcased new designs but also featured new technologies, new applications and innovations that turned to new realities and creative concepts for the modern home living. Elaborating further on the role of furniture, James Edison, Managing Director of J&J Chesters Malaysia Sdn Bhd, sole distributor of the world-class Erpo and Dreipunkt furniture in Malaysia, said, “The sofa, is no longer a mere sitting equipment”. “With the introduction of more and more features, the sofa has advanced dramatically in terms of style, design and function. The present day sofa has somewhat become a reflection of its owner’s preference, personality and lifestyle,” said Edison. “J&J Chesters, has been retailing the Erpo and Dreipunkt brands of furniture for the last three years and we can testify that Erpo and Dreipunkt are definite leaders in the European furniture market and the brands are known all over the world for their innovative designs and comfortable sitting,” said Edison further. At the media preview, Edison also gave further insights on the success of the brands, updated media on the innovative collections and the strategy that translates the past achievements of both brands Erpo and Dreipunkt into the present and the future. DREIPUNKT Dreipunkt proudly showcased its award winning pieces – the Living Comfort attained the Red Dot Award Winner 2006, while the D250 KOMET: A Classic with a bright future was innovatively relived. ERPO Erpo International's product lines Das Prinzip der Bequemlichkeit® (the principle of comfort) and Erpo Classics – Sofas that never go out of fashion carry a distinctive concept, and proved their timelessness by outlasting all short-lived trends. This is because Erpo’s product lines are flexible enough in content to offer endless possibilities for new interpretations, enabling them to meet the demands of the present as well as of the future.  |
