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LifeInStyle is a show that many Malaysian’s can be proud off. Locally assembled by a team of talented and passionate Malaysians, LifeInStyle has achieved many firsts. LifeInStyle is making a difference by being one of the first to use a magazine format to present a show well; by incorporating an international feel by featuring international celebrities fused with local celebrities and local content. This international feel is further supported by more than 13 international and world-class brand names that act as sponsors for the show. “Since its debut in March, LifeInStyle’s ratings have shot through the roof and has performed beyond our expectations. For a niche programme like LifeInStyle that was only targeted at a small market, I was truly overjoyed when Carat Media (research furnished by A.C. Nielsen) told us that we can expect a cumulative viewership of close to, if not, more than 1 million people by the end of season 1. This was beyond our expectations and we have our generous sponsors and loyal viewers to thank for. As a tribute to them, I am dedicating the final episode aptly named the LifeInStyle Red Carpet Edition ’06, to them. Footages of tonight’s event will be aired as the finale episode of LifeInStyle season one. Tonight is also a very special night as it marks the beginning of, what I believe will be, a fruitful relationship between Maybankard Platinum and LifeInStyle,” remarked Mi-Ki Choong, creator and executive producer of LifeInStyle. “Ms Mi-Ki deserves the accolades for successfully hosting this chic show, LifeInStyle, culminating into tonight’s star-spangled event. Maybank is pleased to be a partner in support of this innovative programme concept consistent with our philosophy of innovation and creating premium value to our customers and partners. Our family of elite credit cards, namely the Platinum series accord exclusivity as well as reflect the distinctive lifestyle of those card members. The very strong affiliation of our Platinum cards with international franchises and brands as well as renowned merchants and establishments globally will widen their options of preferred privileges anywhere, anytime,” said the Guest of Honour, Encik. Ashraf Ali Abdul Kadir, Executive Vice President, Head, Cards Business Group, Maybank. As the theme suggests, the night witnessed many prominent faces like H.E. Alain du Boispean (Ambassador of the Republic of France), H.E. Anacleto Felicani (Ambassador of the Republic of Italy), Y.B. Datuk Seri Abdul Kadir Sheikh Fadzir and many more sashaying down the red carpet in confidence and class. Also spotted on the red carpet were well-known celebrities and socialites like Syafinaz Selamat, Elaine Daly, Daniel Tan and Shamser Sidhu decked in fashionable outfits to match the evening’s grandeur.  |
