Presenting Designer Series by OPI

OPI, Hollywood’s favourite Nail Lacquer brand – today unveiled its Designer Series in glamour and style with models strutting off in BCBG MaxAzria collection dazzled with the world’s most beautiful diamonds by Lazare Diamonds.

Speaking at the media launch of the new colours featuring models dressed in three different style and looks, Ms Joey Brown, International Spokesperson and Education Director for OPI, said that the Designer Series is a new found technology breakthrough that promise to enhance brilliance and shine upon putting it on.

With today's launch, Lazare Diamond once again illustrates why the diamond company has a well-founded reputation in jewellery making that showcases the “World’s Most Beautiful Diamonds”.  “The Lazare diamonds certainly stand out in the world of couture and luxury, sophistication, artistic courage, refinement and style,” said Laura Chow, the Regional Director and Vice President, South East Asia, Lazare Kaplan.
 
An extraordinary fusion of couture and technology, the new Designer Series by OPI is a line of Nail Lacquers infused with precious diamond dust for a look that it is unmatched in its glamour and exclusivity. In addition to 12 jeweled shades of Lacquer, Designer Series by OPI also includes diamond-dust-enhanced Base Coat and Top Coat and debuts the new, exclusive ProWide Brush.

”Designer Series by OPI is for the woman who loves the finest things, because it is to nails what couture design is to clothing,” explains Suzi Weiss-Fischmann, OPI Executive Vice President & Artistic Director. “The breakthrough, state-of-the-art Designer Series formula combines precious, dazzling diamond dust with pigments so saturated with color that they glow, reflecting light in an explosion of brilliance and giving nails a never-before-seen dimension and luster. Designer Series Nail Lacquers are truly like jewels for your fingertips!”