Si Khiong Star Launches New Mercedes-Benz Showroom And Designer Mural

Si Khiong Star Sdn Bhd, the newest Mercedes-Benz authorized dealer in the Klang Valley has launched a new Mercedes-Benz Showroom at MUI Plaza in its bid to capture 20% of the Mercedes-Benz market share within the luxury passenger car segment in Malaysia.  

Having been appointed by DaimlerChrysler Malaysia Sdn Bhd (DCM) as its 3rd dealer for Mercedes-Benz in the Klang Valley and 13th in the country on 16 August 2004, Si Khiong Star is expected to continue building on its parent company’s 25-year history of success in marketing Mercedes-Benz in East Malaysia, and is set to replicate its success through its new franchise in Kuala Lumpur.

Its foray into Peninsular Malaysia will see Si Khiong Star marketing the complete range of Mercedes-Benz vehicles including the Mercedes-Benz S, E, and C-Class passenger cars and the smart brand of vehicles beginning October 2004.

Mercedes-Benz Designer Mural
Si Khiong Star also unveiled its specially-commissioned Mercedes-Benz Designer Mural at the site of its future Autohaus.  

Elaborating on the inspiration behind the Designer Mural, Lee said, “The idea was to create a mural that would inject life and dynamism into the pictorial stories, conveying passion for the Mercedes-Benz brand and the Dealership business.”

 “We are delighted to see such rapid progress in Si Khiong Star’s plans since their appointment as a Mercedes-Benz authorized dealer barely two months ago,” said Mr Frank Steinleitner, DaimlerChrysler Malaysia President and Chief Executive Officer who presided at the official opening of the Showroom and unveiling of the Designer Mural.