Montblanc
Unveils Flagship Boutique With New Concept and Style
The
Montblanc flagship boutique located at Kuala Lumpur’s premier shopping
centre, Suria KLCC, reopened in style and grandeur in the presence of
Guests of Honour, DYMM Tuanku Syed Faizuddin Putra Ibni Tuanku Syed
Sirajuddin Jamalullail, Regent of Perlis and DYTM Tuanku Lailatul
Shahreen Akashah, Raja Puan Muda Perlis on 1 July 2004.
Having recently undergone a stylish face-lift, the Montblanc flagship
boutique now boasts an interior design concept fashioned after the
Montblanc Boutique located at Champs Elysées in Paris.
Designed by internationally renowned interior designer, Jean Michel
Wilmotte, the flagship boutique celebrates the innovative use of
materials like luminescent glass and deep wood fixtures to create a
chic ambience that underlines Montblanc’s philosophy of elegance and
modernity.
In conjunction with the launch, Montblanc also displayed the “Art of
Shopping” with the construction of two 10ft by 7ft spectacular
giant-sized Montblanc “Art-To-Go” Shopping Bags designed by
international artists Sylvie Fleury and Sam Taylor-Wood.
Illuminated by Hollywood floodlights, the Montblanc “Art-To-Go”
Shopping Bags were a project carried out by Montblanc International in
celebration of the opening of their flagship boutique at Champs
Elysées in Paris in 2002.
At the launch event, the Montblanc fashion show also witnessed gorgeous
models who were each beautifully painted in intricate body art
representing a total of eight different writing instruments and
timepieces by Montblanc.
More than 200 guests, customers, socialites and celebrities alike
celebrated the opening of Montblanc Flagship Boutique. The
Montblanc Flagship Boutique, located at Lot G29, Ground Level, Ramlee
Malla Suria KLCC is 1,424sq feet in size and is one of the largest
Montblanc boutiques in the world.
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